An Implementation of the Lead User Market Research Method in a "Low Tech" Product Area: Pipe Hangers: February 1991 (Classic Reprint) - Book reviews of An Implementation of the Lead User Market Research Method in a "Low Tech" Product Area: Pipe Hangers: February 1991 (Classic Reprint)

'An Implementation of the Lead User Market Research Method in a "Low Tech" Product Area: Pipe Hangers: February 1991 (Classic Reprint)' book reviews

Review for'An Implementation of the Lead User Market Research Method in a "Low Tech" Product Area: Pipe Hangers: February 1991 (Classic Reprint)'

"An Implementation of the Lead User Market Research Method in a 'Low Tech' Product Area: Pipe Hangers: February 1991 (Classic Reprint)" is an intriguing and insightful exploration into niche market research and innovation within the seemingly mundane yet essential industry of pipe hangers. Authored by Eric von Hippel, a prominent figure in the field of innovation and user-driven product development, this book presents a compelling case study that sheds light on the application of the lead user methodology in a "low tech" product area.

The lead user market research method, as elaborated by von Hippel, is a strategy that involves identifying and collaborating with users who are at the forefront of market trends. These users, known as "lead users," often experience needs that will be common in the marketplace months or years later. By engaging with these innovative users, companies can gain valuable insights and develop products that meet future market demands. In this book, von Hippel applies this methodology to the development of pipe hangers, a product area that might not initially seem ripe for innovation.

One of the standout features of this book is its clear and methodical approach. Von Hippel meticulously details the process of identifying lead users within the pipe hanger industry, conducting interviews, and synthesizing the collected data to guide product development. The author's expertise and experience in the field are evident throughout the text, as he provides practical guidance on implementing the lead user method in a real-world setting. For anyone interested in market research, product development, or innovation management, this book offers valuable lessons and actionable insights.

Another strength of the book is its ability to make a seemingly dry and technical subject engaging. Von Hippel's writing is accessible, and he manages to convey complex concepts in a manner that is both understandable and interesting. The case study format helps to illustrate the practical application of the lead user method, making it easier for readers to grasp the nuances of this innovative approach. Additionally, the focus on a "low tech" product area like pipe hangers demonstrates the versatility of the lead user method and its potential to drive innovation across a wide range of industries.

However, some readers might find the book's focus on a very specific product area to be a limitation. While the principles and methodologies discussed are broadly applicable, those looking for more general examples or applications in high-tech industries might feel that the book is too narrowly focused. Nonetheless, the specificity of the case study allows for a deep and thorough exploration of the lead user method, which can be beneficial for readers seeking a detailed understanding of this approach.

In conclusion, "An Implementation of the Lead User Market Research Method in a 'Low Tech' Product Area: Pipe Hangers: February 1991 (Classic Reprint)" is a valuable resource for professionals and academics interested in market research and innovation. Eric von Hippel's expertise and clear exposition make this book a worthwhile read, offering practical insights into the lead user methodology and its application in a niche product area. Despite its narrow focus, the book's lessons are broadly applicable and provide a solid foundation for understanding and implementing user-driven innovation strategies.

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